In Japan People Dance for Chewing Gum

What do you get when you mix two super famous people, dancing, 1 million yen, catchy music, chewing gum, a brilliant marketing campaign, youtube and a dash of hairy but cute? – the formula for viral marketing, at least in Japan.

How was that video above? Wowed by the cuteness overload or hypnotized by the unforgettable tune? If so practice your dance moves here, listen to or download the song here, get more information here (English) or from the official site here (Japanese), view dozens of entries here and check out my testosterone influenced and very biased favourite entry below.

Isn’t she cute?

Everyone and their grandma (literally) made a video to enter for the grand prize , grandparents, grand kids, students, young adults, salarymen, toddlers – everyone!