After much controversy; Japan’s Olympic organisers have finally unveiled the new official logos of the 2020 Tokyo Olympic and Paralympic Games. The winning design is is a “Harmonized chequered emblem” by Japanese designer Asao Tokolo.

Tokyo Olympics 2020 Emblem

Chequered patterns have been popular in many countries around the world throughout history. In Japan, the chequered pattern became formally known as “ichimatsu moyo” in the Edo period (1603-1867), and this chequered design in the traditional Japanese colour of indigo blue expresses a refined elegance and sophistication that exemplifies Japan.
Composed of three varieties of rectangular shapes, the design represents different countries, cultures and ways of thinking. It incorporates the message of “unity in diversity”. It also expresses that the Olympic and Paralympic Games seek to promote diversity as a platform to connect the world.

In a poll conducted on my blog it seems 23% of voters preferred the winning emblem making it the 3rd favourite. The favourite among my blog’s voters was option B, which as also my personal favourite which had 38% of the votes. Check out the shortlist below and share your thoughts with me in a comment or via twitter @Jamaipanese.

tokyo-2020-logo-shortlist

[pole]

Related posts you might find interesting: