Japan is laying claim to the title of the land of the cute in a bit to raise Tokyo’s international profile. The Ministry of Foreign Affairs recently appointed three young ladies to be Japan’s “Ambassadors of Cute”, they are Shizuka Fujioka, Yu Kimura and Misako Aoki.

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First Doraemon gets appointed as a special ambassador now this, the one in the middle is rather cute but seriously…cuteness ambassadors? I guess this another only in Japan moment.

‘Ambassadors of Cute’ take Japanese ‘kawaii’ to the world

[girl]